This thought popped in my head a few weeks ago. In my town we finally got a chipotle about a few years ago. I hadnt ever had it until a few weeks ago. A buddy of mine and I went in and got a burrito and a small drink and it came out to a little over $9. The burrito was small and lackluster. I started thinking to myself "Why the hell is this place so hyped, Qdoba is way better." At Qdoba you can get a two times bigger burrito a small drink and a fat chocolate chip cookie for 11 bucks. Not to mention the Qdoba burritos just in general tasted better to me. Anyone else feel the same?
It was obviously hyped by those who liked it or it might just be all the marketing pushed for it to be rushed by customers to have increased sales. Great marketing strategies is capable of doing that for any products.